Tracee Ellis Ross Partners with DWR on West Hollywood Office
Tracee Ellis Ross recently partnered with Design Within Reach (DWR) to design a new creative space for PATTERN Beauty in West Hollywood, also the home of her production company, Joy Mill Entertainment. More than just a workspace, it’s an expressive environment that reflects the spirit of both brands and Tracee’s creative vision.
PH Artichoke Pendant by Poul Henningsen for Louis Poulsen, Gather Dining Table by DK3, Eames Molded Plastic Chair by Charles and Ray Eames for Herman Miller in collaboration with HAY. Credit: Frank Frances for DWR
PH5 Pendants by Poul Henningsen for Louis Poulsen; Reform Kitchens cabinetry from DWR; Rey Stools by HAY. Credit: Frank Frances for DWRA longtime admirer of DWR, Tracee brought a distinct design perspective to the project, blending modern classics with contemporary culture. In close collaboration with DWR’s Design Concierge team, she curated a rich mix of furniture, lighting, and décor—from sleek midcentury icons to bold post-modern statements.
Inspired by PATTERN Beauty’s brand palette, the space layers warm textures, soft velvets, and rich woods to create a sense of serenity and optimism. Playful upholstery patterns like Girard Stripes and Checkers add a touch of whimsy. From shared gathering areas to quiet corners, the space invites calm, sparks innovation, and celebrates individuality.
“Over time, PATTERN Beauty has grown into a platform for self-expression, creativity, and community, and moving into our first office was an incredible and meaningful milestone. It’s a physical embodiment of our brand’s values—warmth, individuality, and creativity. It’s a space where my team can feel supported, inspired, and at home. And as Joy Mill Entertainment grew, we needed a space that could keep up with our energy and vision.” - Tracee Ellis Ross
